The in-depth analysis of NTR’s remarkable election campaign in the 1982-83 and revisits the “decline of Congress” thesis to draw attention to the larger transformation of electoral mobilisation with to the convergence of film, newspaper and the audio cassette on a performer who carried over his acting style from the screen to the election platform. This book examines in detail the career of Andhra Pradesh’s best known film star, Nandamuri Taraka Rama Rao (NTR) to show how Telugu cinema re-defined notions of linguistic identity and community for a non-literate public to create complex and multiple linkages between the consumption of cultural commodities and political mobilization. Tracing a fifty-year history of Telugu cinema, as a industry and cultural form, this book shows how film is directly implicated in the rise to prominence of an elite which continues to dominate parts of the country to this day and, the emergence of a new idiom of mass politics. Finally, we argue for realism in film as holding when film form and spectatorship are highly calibrated in the following way: some set of filmic representations are evaluated by viewers and filmmakers through culturally mediated classifications of "real" and "unreal" which are operationalized truth-functionally in events of evaluation such representations presuppose these classifications, and by virtue of regular presupposition can entail an experience of "reality" for viewers. We argue that the emergence of this mode of spectatorship, the films associated with it, and their connection to male youth are due to changes in the film market and to differential socialization by generation. We then examine how such contemporary filmic representations are related to what we call a mode of realist spectatorship, and how this mode of spectatorship is linked to a particular social group (male youth) and to film form.
This article first examines representations of women's desire in Tamil cinema, from highly implicit and non-transgressive representations of desire in an older movie to linguistically explicit and transgressive representations of desire in a recent hit movie.
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